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Girl Scouts open Build-A-Bear Workshop® at council office

2.23 -BAB Opening 1
Girl Scout council worker Coleen helps Girl Scout Daisy Sehanya in stuffing a bear at the new store in the council office in Bedford. The stuffed bears, bunnies and cats can be dressed in Girl Scout uniforms and clothing to match the girl’s own outfit. (GSGWM photo)

Special Girl Scout outfits available for unique troop mascots

BEDFORD, NH – Imagine the joy a Girl Scout will feel as she cuddles a teddy that reflects her personality and troop colors! Girl Scouts of the Green and White Mountains, the council serving girls across New Hampshire and Vermont, can now offer the Build-A-Bear Workshop® product and experience in its Bedford location.

At Build-A-Bear Workshop®, kids — and kids at heart — engage in a hands-on entertaining process to create their very own, personalized furry friends. The experience begins by choosing from a wide array of plush animals and then stuffing them with love, including participating in Build-A-Bear’s iconic Heart Ceremony.

This special Build-A-Bear Workshop, which is run and supported by the council, will feature Girl Scout branded accessories, including uniforms that can be customized to each Girl Scout’s troop number. The Heart Ceremony is tailored to each person or troop and may even include the Girl Scout Law or their special interests. A wide range of clothing and accessories allows each new friend to be customized and unique. The process completes when guests fill out a birth certificate and then take the new furry friend home in a signature Cub Condo™ carrying case. The personal nature of the interactive experience often fosters a lasting and emotional brand connection.

The grand opening of the Build-A-Bear experience at the Girl Scouts’ Bedford office at 1 Commerce Drive will take place Saturday, Feb. 4, from 10 a.m. to 4 p.m. There will be raffles and giveaways, as well as a chance for shoppers to explore the newly expanded Mountain Top Shop for other Girl Scout-related items. The entire Build-A-Bear Workshop will travel to the council’s Williston, Vermont, office on April 1.

“We look forward to our partnership with Build-A-Bear,” said Patricia K. Mellor, CEO of the Girl Scout council. “We’re proud to bring one of the most iconic interactive brands, Build-A-Bear, to our location with its Girl Scout twist.”

Girl Scouts who have earned program credits through cookie sales can put those credits to use designing their special Girl Scout mascot, but everyone is invited to shop at the Build-A-Bear Workshop and make a Girl Scout memory to take home with them.

While the workshop will be based at the Bedford office, the council plans to take Build-A-Bear on the road to camp and other special events.

We Are Girl Scouts 

Girl Scouts bring their dreams to life and work together to build a better world. Through programs from coast to coast, Girl Scouts of all backgrounds and abilities can be unapologetically themselves as they discover their strengths and rise to meet new challenges—whether they want to climb to the top of a tree or the top of their class, lace up their boots for a hike or advocate for climate justice, or make their first best friends. Backed by trusted adult volunteers, mentors, and millions of alums, Girl Scouts lead the way as they find their voices and make changes that affect the issues most important to them. To join us, volunteer, reconnect, or donate, visit 

Girl Scouts of the Green and White Mountains serves girls throughout New Hampshire and Vermont through volunteer-run troops, events, and virtual programs. Visit to learn more.

About Build-A-Bear

Build-A-Bear is a multi-generational global brand focused on its mission to “add a little more heart to life” appealing to a wide array of consumer groups who enjoy the personal expression in making their own “furry friends” to celebrate and commemorate life moments. Nearly 500 interactive brick-and-mortar retail locations operated through a variety of formats provide guests of all ages a hands-on entertaining experience, which often fosters a lasting and emotional brand connection. The company also offers engaging e-commerce/digital purchasing experiences on including its online “Bear-Builder,” the animated “Bear Builder 3D Workshop” and its age-gated adult-focused “Bear Cave.”

In addition, extending its brand power beyond retail, Build-A-Bear Entertainment, a subsidiary of Build-A-Bear Workshop, Inc., is dedicated to creating engaging content for kids and adults that fulfills the company’s mission, while the company also offers products at wholesale and in non-plush consumer categories via licensing agreements with leading manufacturers. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted total revenue of $411.5 million in fiscal 2021. For more information, visit the Investor Relations section of